Monday, January 19, 2009

NIKE SB QS BEIJING MIDS ELITE........NOW AVAIL.



I TOOK SOME OF THE STORY FROM TRIUMVIR WEBSITE..........HERE IT IS
The Dunk Mid was chosen to represent Beijing because Jeff loves to skate in Dunk Mids. We suggested using premium tumbled leather for the black panels. The gray tones were used to symbolize the colors of the city’s high-rises and highways. On our first rough draft we included the allergy mask concept that is commonly worn by the Beijing people during its sandstorm seasons. We chose to use white on the front toe panel and on the laces to illustrate the allergy mask. Beijing has a rich history and has been the capital of China for many centuries now, so to find a balance between it’s past and present we used red and gold on the shoe. Red and gold symbolize fortune and prosperity in Chinese culture; the colors also reflect that of the Chinese flag. We needed to fuse the slogan “skate towards Tienanmen square” into the shoe. So we went with a traditional Chinese seal used to prove identity on documents, contracts, art; these seals were also used by imperial families of the past. The Chinese characters we used in this stamp are a more archaic form of the Chinese characters we see in the present day. The graphic on the insole is a combination of flystreetwear x triumvir’s logo. Fly’s logo is an old Chinese coin and if you may recall Triumvir’s Chinese “3″ logo which still can be found on some of our garments from past collections; most notably on our past t-shirt sleeve labels. We had to find a way to combine our logos together somehow and during the design phase, for some reason I remembered seeing some old Chinese daggers that were linked together with coins and red string that I saw in some old Chinese zombie movie…and there you have it. GO CHECK OUT THE FULL STORY AND PICS AT http://triumvir3.com/wordpress/?p=1477