Monday, March 9, 2009
ALPHANUMERIC POP SHOP AT NORML CLOTHING
In these tough economic times, industry heads and retailers must work together to bring excitement and innovation back to the table.
After many late nights brainstorming, the capsule concept of shop within a shop to re-educate and bring back awareness to Alphanumeric was developed.
Alphanumeric has teamed up with retail heavywight, Norml clothing, in Canada's capital city Ottawa, to bring you, "The Study". The 700 square foot retail space is located on Norml's 2nd floor, adjacent to their art gallery, with a creative and fresh den or study feel. Vancouver's Sneeze magazine was also included in this special project, where customers are treated to a complimentary issue with any purchase. The pop up offers the latest seasons goods, intertwined within book shelves and other elements promoting higher learning, social and political awareness.
The kind of environment you want to kick back, and dream foward.